Women in the Outdoors Panel
CEO of Markouture
Rachel grew up in Minnesota, but has a long rooted history in Montana. Her parents grew up in rural Eastern Montana and she has lots of extended family scattered throughout the state. She attended Montana State University and earned a B.S. in Psychology.
Rachel has worked in marketing and sales her entire career and is currently the Owner and President of Markouture, a boutique marketing agency based in Livingston that focuses on helping small businesses and non-profits.
She is the co-founder and organizer of Tap into Montana Craft Beer Week and Brew Fest and the co-founder and co-chair of Montana Matriarch, a community organization focused on manifesting women’s civic engagement.
Rachel resides in Livingston with her husband Brian, their two boys Liam and Gage and their dog Lewis. They love spending time camping and playing outdoors, seeing live music and exploring Montana and beyond.
Founder & Chief Growth Officer of Prismatic Growth Marketing
Kelly Ramirez is the Owner and Chief Growth Officer at Prismatic, an analytics and growth marketing firm based in Bozeman, MT. For the last decade, Kelly has advised travel, outdoor and media brands on strategic revenue growth and customer acquisition through e-commerce channels. Prior to launching her own business, Kelly led a global business team at Google managing a portfolio of online travel aggregators including Expedia, Travelocity and Orbitz.
A passion for collaborative landscape conservation originally brought her to the state in 2006 to work with The Trust for Public Land. The vibrancy of the Bozeman community brought her back as an entrepreneur in 2015. A former trekking and mountain bike guide in the Northern Rockies and Chile, she now follows the lead of her 5 year-old twin girls exploring the trails, rivers and climbing rocks all over Montana. Kelly sits on the board of the Bozeman Library Foundation, and is a vocal advocate for public lands as a business owner and a mother. She holds a BA in Cultural Anthropology and Psychology from Dartmouth College.
Co-Owner of Freeheel & Wheel
Melissa Alder is co-owner of Freeheel & Wheel, a bicycle and cross-country ski specialty retailer located in West Yellowstone. Melissa was born in Great Falls to two Montana natives. She spent her childhood in Great Falls, Missoula and Colstrip all the while enjoying camping and fishing throughout the state. Her career in the Outdoor Industry began in 1989 while working as a sales person and buyer for Bud Lilly’s Trout Shop. In 1990 she started working at Open Road Bicycles in Missoula where she became a bicycle mechanic and eventually managed the shop.
After getting her degree in accounting from the University of Montana, Melissa and her best friend Kelli Hart opened Freeheel & Wheel. Their mission statement includes community involvement and sharing their passion for the outdoors and Montana. Melissa has been on the board of the West Yellowstone Chamber of Commerce for over 20 years. They spend countless volunteer hours organizing events, instructing kids and adults to cross country ski and bike, and assisting the state of Montana in marketing these activities.
In her free time Melissa enjoys traveling, biking, hiking, trail running, back country and cross-country skiing. She feels traveling expands her horizons and helps her to see what Montana can do better to attract visitors.
Store Manager, Dillon Patagonia
Beth was raised in Ventura, CA and began working for Patagonia in 1986. She traveled around working at different store locations, and finally landed in Dillon, Montana in 1990.
Working retail for Patagonia is more than just selling clothes. They pride themselves in the commitment to give 1% of sales to environmental grassroots organizations as well as focusing on involvement within the community. S
outhwest Montana offers a few of Beth’s favorite hobbies; road biking, fly-fishing, hiking, and sharing outdoor adventures with her three kids. Beth currently serves on the board of directors for PFLAG Dillon, Bike Walk Montana (both statewide and locally) and Dillon Mental Health Advisory Committee.
Operations Director, Wheelie Creative
Jessica found her way to Montana after running all the rivers east of the Mississippi that she could find. She hauled her two adorable boys west on a family trip, and knew right away that the Northern Rocky Mountains were going to be home. This Jersey-native is fun, creative, and passionate about everything she does.
Jessica is skilled in business communications and graphic design, which means she can relate your amazing business ideas with design concepts. She keeps the gears greased at Wheelie, which means your project runs smoothly. When she’s not working, you might find Jessica around town coaching or playing soccer, looking for new lines to ski, or relaxing with her kids at the lake.